It’s been another busy week on the promotional side, and I feel I’m really starting to rack up the PR – I followed up a great review at My Tower of Books with a guest post on the eternal appeal of bad boys, which was a post tailored to fit the fun, youthful feel of the site. This came about since the blogger Jackie had been so kind about Dark Dates I thought I’d take a punt on suggesting a guest post – and she agreed! Which shows that promoting your book doesn’t have to be a one shot thing; many bloggers will be more than happy to do a follow up item.
Again, building on established relationships bore fruit: I followed up a guest post and review at Open Book Society with an author Q&A – this is particularly interesting because the reviewer wasn’t that taken with my book, but it shows that you can still get perfectly decent coverage even if one person doesn’t go for your product: obviously the site recognises that it takes all sorts and aims to give information to its readers rather than being prescriptive about content. Most bloggers are really nice and keen to engage – so it’s worth bearing in mind that a bad review isn’t the end of the world!
Another guest post – and this time a very nice review – over at LovLivLifeReviews, and topped off with a great review from a lovely blogger, Natasja, over at Natasja’s Book Blog.
But probably the most exciting thing so far it my first venture into multimedia, with an online trailer for the book. But as I can take no credit whatsoever for this, I’ll let cover designer Caroline Goldsmith explain…
Tracey and I talk about books a lot. And recently our discussions have all been about “Dark Dates” and how best to market it. Marketing self-published books is a maze that all authors need to navigate. Having worked in the publishing industry for more than a decade, I know that there is no magic key to success when it comes to book promotion. What I do know is that the more ways there are to find out about a book, the more chance there is of someone picking up on it.
As the first book has garnered a haul of good reviews, and part two in the series is due for publication later this year, I thought now was the ideal time to launch a book trailer. The London landscapes in the video are all made from photographs I took from the top of my old building on the river.
So what do you think? Are book trailers the future, or just a fun addition to a marketing plan? Watch this space…