traceysinclairconsulting

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Monthly Archives: August 2012

Dark Dates hits the radio

Just a short post this week, due to the Bank Holiday. I was lucky enough to be interviewed by Zoe Cunningham for local radio station Zone One, about writing and Dark Dates; I even got to pick some of my favourite songs! It can be hard for a writer to put themselves out there to do promotion like this – we’re so used to hiding away behind our desks, but this was a great experience, Zoe was lovely, and I enjoyed myself thoroughly. Should you want to listen, you can do so here (though this may be a time sensitive link).

On the review front, I got a lovely review over at Night Owl Reviews, so I am still steadily building a presence. Is it working? Time will tell…

Ebook promotion – different strokes for different blogs, and what to consider before publishing

Another update on the promotional rounds I have been doing for Dark Dates – and again an illustration of the many different types of blogs out there, and the kind of information that they like to have when promoting a book, so the types of things you need to consider when contacting them.

Over at the Jeep Diva, I got a straightforward review on the back of sending them a copy on spec, while Laurie’s Thoughts was an interview and excerpt.  I’m starting to find excerpts a great selling point, as several people have told me they downloaded the book after reading some of it on a blog post. I actually struck gold in contacting Laurie – she’s very active in the blogging community and sent me a tremendously helpful initial email, which included lots of tips on how I could get in touch with other bloggers, writing groups etc, and my interview with her has been repeated retweeted by people in her network, so I would heartily recommend indie authors getting in touch.

I also did an interview with Diana at Offbeat Vagabond, and Barbara at Reviewer Extraordinaire – as part of the Risque Reviews network, Barbara’s blog had a slightly different focus, but it was fun to bring out the sexier side of the book – and the excerpt in this post was a little bit steamier than the others I have posted!

I encountered Morgen Bailey through a writers’ group on LinkedIn, and she’s another author/blogger who is keen to support indie authors and has a strong network behind her, which saw my post repeatedly retweeted. In keeping with her site, instead of just talking about myself – again – I did a post on the 5 questions you should ask before you self-publish. She gets very booked up – this was scheduled in months ago – but she is a hugely prolific blogger, so definitely worth getting in touch.

 

Book promotion: review round up and considering covers

Teaser for Dark Dates 2

My promotional blitz for my ebook Dark Dates is continuing, and I must admit I’m finding it a fascinating process: seeing just how many passionate book bloggers there are out there, and how there really is a book blogging community. So what have I been doing online this past week?

I was thrilled to be the first author to take part in When Pen Met Paper’s new feature, Author Talk, on my by-now-familiar topic of why neither genre fiction nor its fans are stupid. This was followed by a guest post, giveaway and review over at Close Encounters of the Night Kind – and of course, the great thing about digital publishing is once you have formatted copies of your book, giveaways cost nothing – it’s not like having to pay out for hard copies. This was rounded up by a very nice review over at Nocturnal Book Reviews.

Meanwhile, over at Strictly Writing, I’ve been talking about cover design: how do you decide what images best sell your book, especially if you are on a budget?

Promoting your ebook – going multimedia

It’s  been another  busy week on the promotional side, and I feel I’m really starting to rack up the PR – I followed up a great review at My Tower of Books with a guest post on the eternal appeal of bad boys, which was a post tailored to fit the fun, youthful feel of the site. This came about since the blogger Jackie had been so kind about Dark Dates I thought I’d take a punt on suggesting a guest post – and she agreed! Which shows that promoting your book doesn’t have to be a one shot thing; many bloggers will be more than happy to do a follow up item.

Again, building on established relationships bore fruit: I followed up a guest post and review at Open Book Society with an author Q&A – this is particularly interesting because the reviewer wasn’t that taken with my book, but it shows that you can still get perfectly decent coverage even if one person doesn’t go for your product: obviously the site recognises that it takes all sorts and aims to give information to its readers rather than being prescriptive about content. Most bloggers are really nice and keen to engage – so it’s worth bearing in mind that a bad review isn’t the end of the world!

Another guest post – and this time a very nice review – over at LovLivLifeReviews, and topped off with a great review from a lovely blogger, Natasja, over at Natasja’s Book Blog.

But probably the most exciting thing so far it my first venture into multimedia, with an online trailer for the book. But as I can take no credit whatsoever for this, I’ll let cover designer Caroline Goldsmith explain…

Tracey and I talk about books a lot. And recently our discussions have all been about “Dark Dates” and how best to market it. Marketing self-published books is a maze that all authors need to navigate. Having worked in the publishing industry for more than a decade, I know that there is no magic key to success when it comes to book promotion. What I do know is that the more ways there are to find out about a book, the more chance there is of someone picking up on it.

As the first book has garnered a haul of good reviews, and part two in the series is due for publication later this year, I thought now was the ideal time to launch a book trailer. The London landscapes in the video are all made from photographs I took from the top of my old building on the river.

So what do you think? Are book trailers the future, or just a fun addition to a marketing plan? Watch this space…

More ebook promotion – doing the rounds online

I’ve spent much of the last few weeks getting in touch with bloggers to promote my book, Dark Dates. It’s been a lot of fun, though it has involved quite a lot of work – and talking about myself a lot, which is a bit of a weird experience. I even did a radio interview!

The process has shown me, though, that there are a lot of blogs out there willing to engage with an indie author, and it’s really worth connecting with them.

First up was actually a friend of mine: a crafter called Stella My Star who kindly did a Dark Dates themed post.

I did a guest post on writing about vampires (and provided an excerpt and giveaway, which is always popular) over at Reading and Writing Urban Fantasy, and a similarly themed post at the Open Book Society, who also reviewed the book.

A post on why London is such a great backdrop to a novel was topical during the Olympics opener, over at Stella Ex Libris, and I did a Q&A over on author Nicole Faith Hill’s blog – she does an indie author spotlight and is keen to support other authors.

I got nice reviews over at Miranda Stork and My Tower of Books – the latter I followed up with a guest post which will hopefully be going live soon.

And last but not least, my cover designer Caroline put together this teaser image for the next book, and wrote about it here.

Image