One of the things I have learned through promoting my novel, Dark Dates, is just how reciprocal a process it is. I’m not talking about any dodgy ‘sock puppetry’ activities of the ‘you give a nice review to my book, I’ll do the same for yours’ kind (though, of course, I think it’s perfectly valid to ask people you know or who have worked with to give you a nice review if they liked the book). (You can read my thoughts on the sock puppetry scandal over at Strictly Writing). Of course much of dealing with bloggers is because they need content – writing reviews is time consuming, especially for bloggers who fit in their reviewing around other jobs – so if you’re willing to provide them with content in the form of guest posts or interviews, then you’re helping them create content (and hopefully traffic) for their blogs. Being willing to supply free copies for competitions also helps, as does a willingness to take part in themed events – for instance, since one of the characters in my book is a witch, I’m taking part in a Wiccan themed event over Halloween.
But one of the other things that is enormously helpful is to get other people properly invested in your success. I don’t mean in a cynical, manipulative way – and I assume that your friends and family want you to succeed anyway – I just mean, creating a win-win situation where they are in effect getting good publicity while promoting your work can be beneficial to everyone.
I’ve had a couple of great examples of this recently: one is with my cover designer, the multi-talented Caroline Goldsmith. Caroline has been invaluable in helping me with Dark Dates – I have ruthlessly picked her brain over digital publishing, she created the cover and online trailer for Dark Dates (and has already created an image and teaser material for Book 2), and has been a fantastic sounding board and enthusiastic supporter for my work. So it’s fantastic that now all of her input is helping her provide a showcase her own talents, as she and her fellow publishing alum Karen Ings have launched a new digital imprint, Red Button Publishing – but, of course, it also means that I get a very nice plug on their website.
The second is slightly more tangential, but a nice example of cross-selling. One of my friends runs a jewellery company called Stella My Star, and, as I own several of her pieces (they’re funky and inexpensive), I asked her to commission me a charm bracelet to celebrate Dark Dates. The result is lovely – a beautiful mix of supernatural and London charms that perfectly reflects the book – but of course she has showcased the piece on her own website and blog, which is a nice piece of additional coverage for me, while she gets both a sale (in fact, several, as the response has been so good several of my friends have asked for similar pieces) and the publicity of me blogging about her work.
So when it comes to promoting your book, why not think about how you can team up with other creators to cross-promote your talents?
Dark Dates charm bracelet by Stella My Star
Review and guest post round-up
So what else has been happening on the Dark Dates front?
I was delighted when Jo from review site Jaffa Reads Too contacted me to say that she loved the review copy I sent her and wanted to do an interview.
I also got a lovely review at Night Owl Reviews, and posted a guest piece that is fairly topical to this post – about how you need a team around you to succeed – at Bunny Reviews. Rounding out the coverage this week was an author interview at Daydrmzzz.
I also signed up to the ebook personalisation service Kindlegraph: I have no idea whether it’ll boost sales but I thought it sounded fun, and it was free to sign up.