traceysinclairconsulting

Writing, editing and legal directories advice

Monthly Archives: October 2012

Digital promotion: Do you need a website to promote your book?

So, this week I have been continuing my publicity onslaught for my book, Dark Dates. This has taken two forms: the usual round of blogs (with some of the contacts I made months ago starting to pay off in terms of reviews, which shows that you need a fair degree of patience in trying to get reviews, as often book bloggers have enormous backlogs of books to get through before they get to yours, though Since my reading this year seems to have ground to a halt, I admire the fact that they get through so many books a year…) With Halloween approaching I have a few themed posts lined up, and I have discovered that offering  a giveaway – which of course costs nothing, as it’s a digital version – is a great way of engaging readers, and gives the bloggers you interact with something to plug. (See below for a round-up of reviews and guest posts).

Dark Dates website
My friend and cover designer Caroline at Red Button Publishing and I have been discussing setting up a website for a while. I must admit I wasn’t sure it was worth the effort – who is going to visit the site other than people who have already bought the book? But we batted around some ideas and I decided to take the plunge. The cost is minimal – I simply bought a WordPress domain, DarkDates.org – and Caroline provided some images to personalise the site. When it came to content, I decided there was no point in having something that just plugged the book, so I went for something a little different. I set up the site as if it were for Dark Dates dating agency, and put some fun pages in there, including a ‘where in London is this?’ image quiz, and a ‘who’s your ideal vampire’ multiple choice, both of which have already got me some traffic and nice comments. Will it help me sell any books? I have no idea, but it was fun to do and not a huge amount of work, so it can only be a good thing… So why not pop over and have a look and see what you think? And if you have any experience – good or bad – of having a website for your book, I’d love to hear from you.

Dark Dates online:
This week saw a guest post on author Jade Kerrion’s blog and an enormously fun interview and giveaway at the Book Tart (with whom I seem to have an enormous amount in common!) – she also posted a very nice review.  There was also another lovely review at Bookish Whimsy. In terms of giveways, I took part in the Fangs, Fur and Fey giveaway over at Michelle’s Concise Reviews. I also signed up to another Read to Review programme on Goodreads, so we’ll see how that works out…

I used images of London on the Dark Dates site (photo by Caroline Goldsmith)

Digital promotion – a Dark Dates round up

A brief update this week, as the legal directories season is upon us in the UK and from now until spring that will be taking up a lot of my focus. This week has seen a nice review and feature over at Red Headed Bookworm, and I also took part in Lorraine Beaumont’s month long Crave promotion, which I came across in one of the discussion groups on Goodreads. Finally, an interview, excerpt and giveway over at Book Brats, another blog I picked up on Twitter. Which just goes to show, if you’re an author looking for avenues of promotion, it’s really worth keeping an eye out on platforms like Twitter and Goodreads, where bloggers frequently advertise their availability or willingness to host posts and giveaways.