traceysinclairconsulting

Writing, editing and legal directories advice

Monthly Archives: February 2016

New Year, new services – a look back at 2015 and forward to 2016

I’m not a fan of New Year’s Resolutions, or January fresh starts – January is a miserable month, why make it harder for yourself? But, that said, I think doing regular audits of where you are and what you have achieved – both on a personal and professional basis – is an incredibly useful habit to get into. With that in mind, I’ve been looking at how my business has grown and progressed over the past year, including expanding into new areas. Of course, since it is a business, this is also to highlight new services I offer – so if you think I can help your business at all, do let me know

‘Demystifying Directories’ presentation – this continues to be a popular option for law firm clients who want to get to grips with the Legal Directories process, and I’ve now done this in front of fee-earners and marketing/BD staff in several European countries as well as to a number of London and regional firms.

Expanding client base – the bulk of my work comes from personal referrals and recommendations, and I have seen a significant influx of new law firm clients in the past 12 months. I have now advised, or continue to advise, regional, City and international UK law firms, as well as those in Europe, the US, Asia (China, Singapore), Australia, Africa, the Middle East and offshore jurisdictions. If any Canadian or New Zealand firms fancy helping me tick off those countries, do give me a shout…

Awards applications – this has been a real area of growth for me over the past couple of years, and, pleasingly, several of my clients have been shortlisted for or won awards. This can seem a very straightforward job – since most application forms are so short – but distilling your key message into a concise format can be very tricky.

Websites – I have been involved in the overhaul of a major City firm website, as well as doing smaller, ad hoc pieces for other firms.

Magazine work – as well as my credited work, which includes articles for Better Business and GC Magazine, I’ve expanded my ‘ghost writing’ repertoire to a number of other legal, technical and business publications, as well as securing a regular editing gig.

Corporate Comms – again, a growing area for me, with work this year including drafting annual reports, and editing practice area guides. I’ve also done some corporate blogging.

Pitches – while I’m rarely involved with the early, information gathering stages of these, I have been seeing more work doing a ‘final polish’, particularly where international clients – for whom English is not their first language – want to ensure they have the correct tone for English language pitches.

As well as this, the more ‘creative’ side of my business continues to thrive – I’ve published two new fiction books this year already (!), and continue to write for theatre website Exeunt; I’ve also co-written a play which was performed at the Tristan Bates Theatre and Brighton Fringe, and seen one of my previous plays revived, at the White Bear and (again) the Tristan Bates. So all in all, a pretty good 2015 – let’s hope 2016 is even better…

Pageflex Persona [document: PRS0000026_00027]

Advertisements