May 27, 2014
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I’ve done a lot with my business this year to expand into other markets – in my legal directories work, for instance, I have done a lot more presentations, and more one-to-one phone calls, either handling Q&A sessions or doing mock interviews with lawyers. So it made sense that, when it comes to the publishing side of the business, I branch out on that front too. I’ve already expanded to other platforms than Amazon – in part to extend international reach, but also to reach those readers who aren’t keen on Amazon’s attitude to tax (I’m afraid, for an author, they’re a necessary evil – but hey, I pay my taxes…).
So the next step (unfortunately Amazon-dependent – whatever their problems, they are a godsend to indie creatives) is getting my books in print. The reasons for this are varied: some solid business sense, some not so much – as a lover of print, part of me wanted to simply have my books as things I could hold in my hands. But books as physical objects are also useful as a marketing tool and a way of increasing my profile with readers: I can take them to events, readers who enjoy them can share them with friends, buy them as gifts, etc. Sure, it took a lot of time and effort to get there, and, despite the CreateSpace system being free to use, I had to pay someone to format the book and cover for publishing, so I have to sell (quite a few) copies before I make a return on my investment, but that’s what I feel it is: an investment. Stay tuned to see if it pays off…
Want to help? You can buy paperback copies of Dark Dates here.
The new Chambers Europe and Legal 500 EMEA are both now available online, so I thought this an opportune time to repost an old piece on what to do if you didn’t get the results you wanted! It’s also worth remembering that getting your submissions in on time is an important part of the process, and the next deadline for some countries for Chambers is May 12, so if these dates apply to you, you should be looking at getting your submissions finalised ASAP.
If you have been less than thrilled at your results and want to know how to maximise your chances next year, don’t hesitate to get in touch – email@example.com