Now that both this year’s Legal 500 and Chambers UK are published – and the first deadlines for the latter suddenly seem awfully close – most UK firms will have started their submissions process for the next round (you have started, haven’t you?). So what should you be thinking about?
Make sure you use the new Chambers template: it’s quite a change from last year, so it’s important you use the correct one. (And remember: follow the instructions. If they say they want a work highlight to be a page long, they don’t mean ‘except if you think it’s really important’. They’ve designed the template to give them what they want, so stick to it!)
Know how many referees you can send – and start contacting them now! You’re allowed 20 referees for almost all UK areas (see the research schedule for exceptions). Even if you can’t fill the quota (not all practice areas or teams will justify the full 20), make sure you’re maximising your chances by contacting your referees and asking for permission now, not a couple of weeks before Christmas when everyone has a lot else on their mind!
Check out the new Practice Area Definition page: this is especially important where categories have changed, such as Litigation and International Arbitration.
Need help? Be quick! Most good directory consultants get booked up far in advance, so if you are despairing of the whole process and want someone to manage it from start to finish, you’ve likely missed your chance, sorry! But if you need help on a few submissions where you’re struggling to finesse your message or you need some advice, they might be able to squeeze you in, so why not ask? I always do my best to accommodate clients who come to me only after Chambers has been published, and am sure it’s the same with most of the other established consultants. And you may need less help than you think: sometimes the problem is an easy quick fix, or you just need some guidance on how best to get your message across, or some editing to get your information within the guidelines. So now is the time to ask – it might save you some time and stress later down the line!
Start thinking about the next deadline BEFORE the holidays: Remember, the regional deadline for Legal 500 and the next batch of Chambers deadlines will come around sooner than you think! And everyone tends to be swamped when they come back in January, and suddenly you don’t have long at all to get everything done. At least start thinking now about referees, work highlights, etc. so you don’t have it all to do when you’re still recovering from Christmas…
Need some help? Contact me!